User-Generated Content: A Beginner’s Guide
User-generated content (UGC) refers to all promotional content contributed and disseminated by an unsolicited member or user of a brand, onwards of the brand itself. Some examples of UGC include customer reviews, images or videos posted on social networking sites, or even blogs associated with a particular brand or its products. In this UGC guide, we will discuss a growing marketing phenomenon called user-generated content and how it is viewed in present-day marketing. What will you learn from this guide:
- Meaning of user-generated content and different individuals involved in creating such content.
- Variations in UGC with examples from the brands on how these can be infused into their strategies.
- The rationale behind UGC marketing strategies.
- Case studies of successful implementation of UGC initiatives by both international and local brands.
- Recommendations on how to use UGC in your marketing activities.
Who Creates User-Generated Content?
UGC can be viewed as a cost-free advertising means that is beneficial to brands in widening their scope. Here are some of the individuals who contribute to creating user-generated content:
- Customers
- Social media followers
- Brand advocates
And in case the brand portrays employees developing content, how do we refer to such content? Employee-generated content (EGC). This is a trait of UGC provided that the content shared is real and not requested by the company.
Conclusion
User-generated content is a powerful tool in modern marketing strategies. When used effectively, it can boost brand awareness, build trust, and drive conversions. By encouraging and leveraging UGC, brands can tap into the authentic voices of their customers, creating a more engaging and relatable brand experience.
