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There were technical SEO deficiencies, limitations on advertising due to the legal sector, and issues with the site’s infrastructure, as well as problems with titles, meta descriptions, and content within the site.
An action plan was created to quickly address all deficiencies according to Google’s rules and guidelines. Blog content on the site was optimized to align with Google’s E.A.T (Expertise, Authoritativeness, Trustworthiness) and YMYL (Your Money or Your Life) criteria. Through additional efforts, we increased the brand’s visibility and traffic, achieving a 2,115% improvement in search engine performance.
The First Step to SEO Success: Technical Optimization
Just like in every industry, technical optimization is a must-have step in the legal sector as well. At Site Destek, our approach to SEO aims to ensure that websites undergo a flawless technical optimization process and become technically perfect.
When we started working on the Ahmetekin.com website, we scanned it using tools like Screaming Frog, Ahrefs, and Semrush. We noticed that some errors did not appear. After investigating the reason, we discovered that it was due to the site’s outdated infrastructure. We had already fixed the errors detected by the tools and our manual review. However, considering the possibility of more hidden issues, we decided, in collaboration with Mr. Ahmet and his team, to migrate the website to a WordPress infrastructure.
Our website was ready for migration. To avoid any traffic loss, we quickly prepared our 301 redirect list and carried out the migration process. After migrating the website, we chose Rank Math SEO Pro as the SEO plugin for WordPress.
Keyword Research / Content Optimization
Since we cannot re-market our content and services or support them with Google and social media ads in the legal sector, we aimed for a continuous content flow. Naturally, our primary goal was to convert users.
To drive conversions and increase traffic, we consistently wrote and added content. We chose to structure our website in a more blog-oriented format, bringing content to the forefront while maintaining its corporate identity. At this point, we prioritized user experience, recognizing the need for a faster and more robust website.
Keyword Research / Content Optimization
User-generated content is a powerful tool in modern marketing strategies. When used effectively, it can boost brand awareness, build trust, and drive conversions. By encouraging and leveraging UGC, brands can tap into the authentic voices of their customers, creating a more engaging and relatable brand experience.